WHat is a brandshoot - Do i need one?
“Brand imagery is your opportunity to communicate with your potential customers visually and let them know how your product or service has the potential to make their lives better.”
Meet my guest speaker Tahnée from the strategy studio in Vancouver:
There comes a point in every business where you feel like it’s time for a refresh and a rebrand.
Before you jump on Google searching for “cheap graphic designer”, consider whether it’s your logo that’s the problem, or whether it might in fact be your brand imagery that needs a refresh!
People are triggered to buy or book your service or product because of an emotional connection they feel to the person behind the business.
It’s for this reason strong brand imagery is such an important investment to make in your business.
Strong brand imagery is about more than pretty pictures. These images should convey an emotion in the viewer and, over time and repeated exposure, build trust and confidence in you and your business.
Brand imagery is your opportunity to communicate with your potential customers visually and let them know how your product or service has the potential to make their lives better.
So therefore YES YES YES you need a brandshoot at least oces a year in order to show the face behind your brand and work.
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