Branding Designer Ligia Pauls of Golden and May
“Real connections between people and brands are only possible through emotions.
― Ligia Pauls
I recently had the privilege to work on a branding shoot with the amazing branding designer Ligia Pauls of Golden and May.
Ligia is a savvy entrepreneur who used to run a business designing wedding stationary for brides in Germany, but recently she felt the pull to transition into another passion - brand design. However, before Ligia could launch her own branding services, she felt she needed to do a bit of a rebrand of the business that she wanted to create!
Ligia and I worked hard to design the perfect branding shoot. I sent her a questionnaire to complete to have a clear vision of who her ideal clients would be and what emotions she’d like her photos to trigger. She created a mood board to find the right colour palette as well as clothing, office situations, cafes and potential branding shoot scenarios that future clients would connect with the most. The colours were nudes, ivories, whites with a touch of blush. Though we shot in the beautiful, old part of Bremen the shoot had a Paris theme. It featured Ligia sharing some of her favourite things, preparing dinner, exploring the museum and enjoying work at a cafe; all ways she found joy and passion, creating a powerful branding shoot that transformed her business! A clear vision and shoot helped Ligia connect with new clients so strongly that she is now booked until the end of the year!
“Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson
Brand: Golden & May Photography: Tanja Kibogo Silk ribbon & runner: Seidenband Florals: Grace and Flowers
Paper: Eliv Rosenkranz Candle holder: Magnolias on silk Pottery: Pottery Studio Kibogo Macarons: Suesse Verzauberung